Cinthol is more than just a personal care brand. It is a philosophy, best summarized in the three words alive is awesome. It is about giving people incredible experiences that make living worth while. And every Cinthol product is one such experience in It'self. Though Cinthol is a brand with a legacy, it has continued to reinvent It'self with the changing times. In the last two decades, the market dynamics have shifted. With it, Cinthol too has upgraded It's soap formulation, product mix and packaging design to suit the needs of the new generation consumers.